Magga Dóra

Magga Dóra

User experience designer with background in psychology and computer science. Loves anything and everything that has to do with user behavior. Also loves travelling, photography and teaching. Please refer to her CV for details. One of the founders of Arctic Girl Geek Dinner - Tæknitátur.

Watch me at TEDx Reykjavik in 2009

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Annually we celebrate women’s day here in Iceland. And since this event is today I’ll dedicate this post to all my female counterparts out there that just love their gadgets.

For the longest time the gadget market, be it laptops, mobile phones, PDA’s, digital watches or what have you, were dominated by black and gray things. They included an uncountable number of features and truth be told weren’t much for the eye. Some might say quite masculine.

Then market research showed that the majority of gadgets were being bought by women, and they tended to influence what was being bought for the home as well. What was more, they tended to focus on practical, functional and simple to use.

Producers of high-tech gadgetry having discovered that they had been ignoring around half of their buyer base came up with the great and simple solution: Just spray it pink. Shortly afterwards they decided that they needed to address this market segment especially and came up with calorie counters and period reminders. Thankfully this phase has passed and you can now find both tasteful, practical gadgets that are not overloaded with useless features.

Girls, for the latest in gadgetry, you should follow what’s happening here:



  1. I’m really enjoying the theme/design of your web site.

    Do you ever run into any web browser compatibility issues?
    A few of my blog audience have complained about my site not working correctly in Explorer but looks great in Safari.
    Do you have any recommendations to help fix this issue?

  2. Tavzfrulse says:

    Test. Please ignore.

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